Baobest in Nutritional Outlook

Most Successful Superfruits: Which Superfruits Had Greatest Market Share in 2015?


Sales of the fruit of the African baobab tree increased a remarkable 208% from all natural sales channels, including grocery and specialty/gourmet, from June 2014 to July 2015. “I have noticed the inclusion of baobab in superfruit-positioned fruit chews, supplement powders, and functional beverages,” SPINS’ Kawa says.

Baobab is thriving in the supplements segment as well, increasing a full 267% over the past year. Baobab is not yet a household name in the United States, but it has garnered some respectable media attention for its high concentrations of vitamin C, fiber, and antioxidants, and its ease of processing thanks to the fruit’s low moisture content.

Pictured: Launched in September, Baobest’s Baobab BaoBites are “flavor-packed, deliciously addictive bite-size fruit morsels made with only organic baobab fruit powder, real fruit concentrates, and pectin. BaoBites are a fun-to-eat nutritional powerhouse and contain no fat, cholesterol, or preservatives, and are perfect for adding some zing to snacking, baking, trail mixes, mixing into cookies and muffins, sprinkling on oatmeal or cereal, and more. BaoBites Superfruit Snacks have twice the antioxidants of dried blueberries, 3 grams of fiber, and are only 128 calories per 40 gram serving.”

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